If you think making an impression through banners are hard on the Internet, I feel that printed ad shares the same fate. Therefore if your ad is not eye catching and leave no impact, chances are it will be missed prone to be forgotten in no time. Typography printed ads however is a great way to land within people’s interest and concentration.
in the home furnishings market, Ikea has a strong brand recognition with young adults aged 18-35. In an attempt to reach this demographic, this designer has chosen to embark on a print campaign that would provide fun through the use of word puzzles and play on words.
Although it can be a successful marketing tool and with software like Photoshop at your fingertips, the possibility of things that you can create is pretty wild and limitless. Still, it may anytime backfire if they are not properly or precisely done which makes it a challenging task.